Pedia-Lax™ Offers Moms New Options to Relieve Childhood Constipation
New Fleet® Line Designed Specifically for Kids and Moms
LYNCHBURG, Va. (January 14, 2008) - For the first time, pediatricians and moms will have a complete line of pediatric laxatives to address the estimated 20 million cases of constipation they treat each year. Today Fleet, makers of the No. 1 laxative brand¹, unveiled the new Pedia-Lax line consisting of three innovative kid-friendly oral products in great-tasting flavors such as watermelon, grape and fruit punch and three rectal products.
"Constipation ranks among coughs and colds as one of the most common children's health problems, and a major stress point for parents who often have to watch their child suffer," said Belinda Basaca, M.D. of New Health Pediatrics, PC. in Glen Cove, N.Y. "While dietary changes are essential, good pediatric laxative choices empower Mom to provide relief in the form that's most tolerable for her child."
Now parents don't have to worry about giving their kids adult formulated laxatives or watching as their children struggle with traditional forms of medications. Pedia-Lax offers three new alternatives including the first quick-dissolve laxative strip, which makes it easy for kids and easy on Mom.
FAST RELIEF (30 MINUTES TO SIX HOURS):
Pedia-Lax Chewable Tablets - "Quick, gentle relief"
- Kid-friendly, easy-to-dose formula: watermelon-flavored chewable tablets.
- Active ingredient: Magnesium Hydroxide, a stimulant-free, non-cramping saline laxative, so they are safe and non-habit-forming.
OVERNIGHT RELIEF (6-12 HOURS):
Pedia-Lax Quick Dissolve Strips - "Natural, overnight relief"
- First quick-dissolve laxative strip.
- Kid-friendly, easy-to-dose formula: grape-flavored quick dissolve strips that begin to melt instantly on the tongue.
- Active ingredient: Senna, a natural ingredient used for centuries as a laxative.
- Ready-to-go: strips are individually-wrapped for convenience and easy dosing.
GRADUAL RELIEF (ONE TO THREE DAYS):
Pedia-Lax Liquid Stool Softener - "Gentle, gradual relief"
- Kid-friendly, easy-to-dose formula: fruit punch-flavored liquid mixes with juice or milk.
- Active ingredient: Docusate Sodium, a gentle stool softener, that helps prevent constipation.
"Pedia-Lax was inspired by an unmet need for kid-friendly oral laxatives," said Emily Klopp, Pedia-Lax Brand Manager. "Fleet products have long been trusted by parents, and our laxatives are the No. 1 pediatrician recommended brand. We realized, however, that with limited oral options, pediatricians were often recommending modified doses of adult products, even though the American Academy of Pediatrics prefers medications designed specifically for children. Pedia-Lax bridges the gap with gentle, effective options that are not only right-sized, but also appealing for kids."
The new Pedia-Lax line of laxative products will be available in March 2008. The Pedia-Lax Web site, www.pedia-lax.com, will go live on March 1, 2008.
ABOUT FLEET
The Fleet line of products began in 1869 when Dr. Charles Browne Fleet established Fleet pharmacy - a small, family owned pharmacy committed to giving customers a quality product and experience every time they walked through the front door. Today, more than 100 years later, the company continues to build on Dr. Fleet's commitment to excellence. Fleet manufactures many innovative products in its 290,000-square-foot facility in Lynchburg, Va. and other sites around the world. As large as it has become, Fleet still likes to think of the company as a small, hometown pharmacy here to answer its customers' needs. This vision, along with a strong work ethic and quality products, has earned Fleet® the distinction of being named the number one laxative brand in units sold in the United States¹.
¹ACNielsen 9/2007