Kids Need More Fiber Now Than Ever Before
Moms now have a tasty option to make sure even the pickiest eaters get the fiber they need. Today, Fleet, a trusted brand for more than 100 years, introduced Pedia-Lax Fiber Gummies, a new fiber supplement made just for kids. Fleet's Pedia-Lax line of products includes oral and rectal laxatives that help relieve children's constipation, while new Fiber Gummies help promote regularity* and help parents maintain their child's digestive health.
Penguin-shaped gummies deliver fiber in a chewable, kid-friendly form to help parents make sure that kids get the fiber they need. Fiber Gummies taste great and are easy to incorporate into a daily routine. Just like a daily vitamin, Fiber Gummies ensure that kids get the fiber they need, no matter what they pick off their school lunch or dinner plate.
According to Liz Weiss, MS, RD, co-author of The Moms' Guide to Meal Makeovers, foods like fruits, vegetables, whole grain breads and cereals, beans and nuts are rich in fiber. "The challenge that many busy moms face, is getting their kids to eat these foods happily and without complaint."
New Fiber Gummies help bridge the gap between the recommended amount of fiber and the fiber that kids actually consume. For years, the American Academy of Pediatrics (AAP) recommended that parents use the "Age Plus 5" formula to calculate the daily grams of fiber needed. Research shows that less than half of all children were meeting the "Age Plus 5" fiber recommendation¹. Now, the AAP has issued new fiber guidelines in their 2009 Pediatric Handbook that significantly increased the recommended daily fiber standard. This move was promoted by the multiple health benefits of fiber, including improving gastrointestinal function* and creating a feeling of "fullness."
"Just three Fiber Gummies equal 4.5 grams of soluble fiber," said Weiss. "While it's important for kids to get most of their fiber from their diet, Fiber Gummies provide a great fiber boost for kids - equal to about half a cup of broccoli."
Fiber Gummies ($7.99 for a 60 count jar) will be available in March 2009 at retailers including Target and Walgreens. More information is available at www.pedia-lax.com and www.fibergummies.com.
ABOUT FLEET
Fleet line of products began in 1869 when Dr. Charles Browne Fleet established Fleet pharmacy - a small, family owned pharmacy committed to giving customers a quality product and experience every time they walked through the front door. Today, more than 100 years later, the company continues to build on Dr. Fleet's commitment to excellence. Fleet manufactures many innovative products in its 290,000-square-foot facility in Lynchburg, Va. and other sites around the world. As large as it has become, Fleet still likes to think of the company as a small, hometown pharmacy here to answer its customers' needs. This vision, along with a strong work ethic and quality products, has earned Fleet® the distinction of being named the number one laxative brand in units sold in the United States².
*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
¹Hampl JS, Betts NM, Benes BA: The 'age + 5 rule': Comparisons of dietary fiber intake among 4-to-10-year-old children. J Am Diet Assoc 1998;98:1418-1423.
²AC Nielson 01/09FLEET is a registered trademark and FLEET LABORATORIES AND LOGO DESIGN are trademarks of C.B. Fleet Company, Inc.
Pedia-Lax is a trademark of C.B. Fleet Investment Corporation.
© 2009 C.B. Fleet Company, Inc.
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